Branding
A branding guide has been developed to help chapters, lodges and section committees incorporate the Section G16 brand into their communication materials. Please take a moment to download and view the branding guide, as well as the corresponding logo assets.
The guide gives direction for utilizing key section logo images: the diamond, signature, trademark, and totem. The guide also provides guidance on color and font usage, as well as information about embroidery pieces, print materials, and other branded items.
We need your help to strengthen the Section G16 brand. By using consistent brand elements and adhering to the published guidelines, we can create a strong, unified voice for our organization.
Feel free to reach out to brand@sectiong16.org with any questions regarding the use of the section brand guidelines or resources.
Brand Guidelines
While Section G16 follows most Order of the Arrow branding guidelines, there are a few differences. Both guides are provided for you to reference.
Brand Assets
Color Palette
Primary Colors
Section G16 Maroon
HEX: #7b0000
RGB: 123, 0, 0
OA Red
HEX: #e31837
RGB: 227, 24, 55
OA Grey
HEX: #36454f
RGB: 54, 69, 79
OA White
HEX: #ffffff
RGB: 255, 255, 255
Secondary Colors
OA Grey 2
HEX: #e6e7e8
RGB: 230, 231, 232
OA Blue
HEX: #005596
RGB: 0, 85, 150
Typography
As noted in the brand guidelines, Section G16 utilizes specific fonts in its brand.
The following fonts are approved to be used with the Section G16 brand:
- Order of the Arrow fonts (Museo Slab & Museo Sans or Rockwell & Gill Sans Light).
- Section G16 Fonts (Roboto Slab & Open Sans)
The Museo Slab and Museo Sans fonts require users to purchase a license to use them.
The Section G16 fonts are free to use and can be downloaded on Google Fonts. They are also found in many text editing and graphic design tools.
*Refer to the brand guidelines for the correct use of each font.